We are seeking a paid marketing executive who is highly motivated self-starter who thrives in a team environment and is excited to build and support our in-house performance marketing team. This is a unique opportunity, your task will be to further the day-to-day marketing strategy through executing new performance and paid marketing strategies that add new customers and retain them through online pay-per-click and cost-per-acquisition campaigns in Facebook, SEM/ SEO, Programmatic, Affiliates.
 

• Take full ownership of one of the key accounts for a FairPrice Group’s business unit.
• Work with the team to hypothesize, conceptualize and executive campaigns with a focus on delivering efficient return on ad spend, and lowering customer acquisition costs
• Set up new accounts, campaigns and ad groups/adsets
• Write relevant and engaging ad copy
• Monitor and analyze performance overall against traffic, CPA and ROI goals and continually make and implement recommendations for optimization and ongoing growth 
• Brainstorm new and creative growth strategies with the wider team
• Conduct A/B tests and experiments, track and measure performance in order to support or disprove assumptions
• Lead all paid channels including overall strategy, producing traffic generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plan.