GroupM - Integrated Media Planning Executive

Location: Singapore
Business sector: Digital Marketing
Job reference: 885409
Published: 3 months ago
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Integrated Media Planning Executive to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role
Would report to the Media Planning Manager

3 best things about the job:
  • Working with an extremely diverse, international group of individuals both at GroupM and with the agencies.  
  • Exposure to working with various stages of the media agency ecosystem including client servicing, media strategy, planning, buying, coordinating with markets and working with publishers and other agencies.
  • Part of a high performing team who are passionate about the work we do and the client.

Measures of success –
In three months:
  • Demonstrate understanding of the media landscape and business challenges and begin to contribute ideas on how to improve on current situation.
  • Implementation of media plans across both traditional and digital channels
  • Great understanding of your portfolio of clients
In six months:
  • Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.
  • Become a key contributor in strategy process of planning and media response to briefs
  • Start contributing to the wider department by championing our products and processes.
In 12 months:
  • Become a trusted member of the team and gain trust of clients as the go to person for campaigns
  • Autonomously take the lead on managing campaign strategy, planning and buying.
  • Contribute towards client innovation agenda and lead relationship with all relevant partners

What you’ll bring:
  • Support your Manager and Directors on key functions include but not limited to Media Planning, Reporting and Billing
  • Participate in monitoring and evaluation on the effectiveness of different digital and/or traditional media channels
  • Identify appropriate media strategy and tactics with the guidance from Manager/Directors
  • Briefing our digital execution team (Paid Social/Search/Programmatic)
  • Ensure regular reporting is delivered on time with accuracy
  • Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies
  • Working closely with digital execution team and creative agencies to ensure assets are delivered on time
  • Develop strong working relationship with key agency and media partners. This will include acting as the first point of contact for operational issues.
  • Energy, passion and self-motivation
  • Be unique and will demonstrate our brand behaviours in all that you do

Minimum qualifications:
  • The Executive role welcomes candidates with 1-2 years of experience, particularly in media planning.
  • Google AdWords Certification OR Facebook blueprint certification is desirable
  • Experience working with multiple stakeholders (e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources)
  • Being a strong communicator – English is our global language
  • Being energetic, determined and proactive

More about GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide