Position at GroupM Nexus
Overview of job
GroupM has created an integrated client team to service LVMH called L’Atelier. L’Atelier brings together specialists across Data & Insight, Strategy, Planning, Activation and Digital Performance to service LVMH, the world’s largest luxury group. As part of this role there will be an opportunity to work across many LVMH brands.
GroupM has created an integrated client team to service LVMH called L’Atelier. L’Atelier brings together specialists across Data & Insight, Strategy, Planning, Activation and Digital Performance to service LVMH, the world’s largest luxury group. As part of this role there will be an opportunity to work across many LVMH brands.
Previous luxury experience is welcome, but not necessary. We’re looking for confident, engaged digital professionals who are looking for a big challenge and excited to work within a skilled, integrated team and to help us build a digitally-led, data centric solution for LVMH.
You will play a key role as a campaign delivery manager. This is a digital only role with a focus on search and social biddable media. The candidate will be responsible for day-to-day digital campaign strategy, planning and management, working with the client service team and briefing and integrating the specialist teams.
Reporting of the role
This role reports to the Head of CDT with a soft reporting line into the Head of Performance for LVMH.
3 best things about the job:
- Working across LVMH, the world’s largest luxury goods company, with varying objectives across a mix of performance and branding channels.
- Have a bird’s eye view as a media planner with budget planning, setting strategy for your accounts, providing reporting and insights, implementing best practices and working with deep channel experts.
- Mentored by a fun and dynamic team, with exposure to both the LVMH team and the GroupM Campaign Delivery team. Developing deep understanding of the technology and tools for media planning and buying.
Measures of success –
In three months:
- Adopt best practices around client deliverables, operations, channel understanding, media planning and exposure to tech partners.
- Become familiar with GroupM and LVMH’s planning proposition and processes
- Build paid media campaigns with minimal supervision
- Be able to analyse and provide insights by channel along with the specialist teams
- Receive great feedback from co-workers and client leads as a result of strong communication with both internal and external stakeholders
In six months:
- Confidently run campaign operations smoothly, meeting all KPIs
- Demonstrate mastery of platforms and systems
- Become a trusted advisor to clients and client service teams through strong justification of recommendations, strong timeline management and delivering outcomes
- Maintain positive relationships with client service and activation teams
- Analyse briefs and provide feedback and suggestions to the client service teams
- Drive test and learn agendas for your accounts such as testing new betas, platforms and other innovations for briefs
In 12 months:
- Take on more strategic responsibility and be involved in client WIP meetings, client education and sharing new features and services
- Assist the client team in research, defining strategy and preparing presentation material
Responsibilities of the role:
- Ownership of day-to-day campaign management from initial brief through to implementation plans and post campaign performance reviews across digital channels
- Understanding of the luxury sector including competitors and the general industry environment
- Supporting the Client Service team in developing plans and digital media strategy across all channels
- Building a trusted adviser relationship with the appropriate client level and client service team
- Ensuring all client requests are met with their expectations managed effectively in a timely, professional and efficient manner
- Assisting in the development and implementation of best practice processes and ways of working and ensure these are followed by the channel specialist teams
- Review media briefs and provide smart, data-led strategies to achieve campaign goals. Develop and present media plans and proposals incorporating media goals, recommendations, rationale, ideas and implementation, planning costs and budget splits
- Organising and managing the specialist teams to ensure they deliver to deadlines and KPIs
- Responsible for the collation and delivery of channel budget management and forecasting documents
- Responsible for the provision of accurate and insightful data and performance analysis
- Ensuring all billing is received in the correct format and at the correct time. Working closely with finance teams to minimise billing issues
- Ensuring proper compliance finance process is followed before campaigns go live
- Building relationships with key media owners and technology partners to deliver the best value to the client and new channel innovations
- Using tools and research to make new channel suggestions including data & technology led recommendations
- Working closely with the wider client team to understand other channels and wider comms strategy
- Being a role model for account executives displaying excellence in client servicing and media planning process and rigour.
What you will need:
- Experience working in an agency environment or similar
- Experience and understanding of working on multi-channel digital clients
- Strong understanding of media tools and techniques, communication channels, media planning and reporting processes
- Strong attention to detail with high levels of accuracy
- Strong verbal and written communication skills
- Strong analytical skills and ability to evaluate of key trends in performance data, market and media dynamics
- Ability to work with Excel at an intermediate level or above and working knowledge of Microsoft Office software
- Understanding of digital planning metrics:- reach, frequency, cost per acquisition, conversion rates, return on ad spend,
- Ability to manage time and work flow, prioritising tasks within a team
- Ability to work with multiple stakeholders both internally and externally to deliver campaigns
- Good internal stakeholder management experience including briefing other teams and supporting their work flow for accurate and timely delivery of work
- Excellence in financial process and budget management and experience in managing finance queries with internal and external finance teams
- Demonstrates an enterprising and pro-active attitude to all client dealings
- Has strong relationships with client team members at an appropriate level
- Can understand and proactively manage short to medium term business objectives
- Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
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Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide