Overview of job
Key strategic role in the Search pillar of the GroupM Digital Team. The Search Executive works together with the account teams and Performance Director to ensure delivery of performance driven campaigns. Working closely with internal teams and directly with clients to ensure seamless campaign plan development, execution and delivery
Key strategic role in the Search pillar of the GroupM Digital Team. The Search Executive works together with the account teams and Performance Director to ensure delivery of performance driven campaigns. Working closely with internal teams and directly with clients to ensure seamless campaign plan development, execution and delivery
Reporting of the role
Reports to Manager/Associate Manager, Buying, Search team - GroupM
3 best things about the job:
- Working in one of the most digitally advanced and forward thinking media agency that is globally connected
- Regular on job training that will be provided to ensure your success in your role
- An opportunity to work with and learn from highly experienced, action orientated media practitioners
Measures of success
In three months:
- Gained certification on Google Ads Search, GDN, YouTube, Bing Ads, etc.
- Familiarity with the digital media landscape, and a keen understanding of performance based digital media
- A keen understanding on the various platforms and systems which power digital media
- Keyword development – mining and cleansing of keywords
- Ad copy management – Writing ad copy, reviewing ad copy performance and provide improvisations
In six months:
- Be able to provide optimization suggestions and work with the Performance Manager to improve campaign performance
- Be managing vendor and client relationships
- Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them
In 12 months:
- Be comfortable assisting the Performance Manager in developing proposals and preparing search strategies in line with the overall campaign
- Be able to lead and provide strategic insights on Search matters to the brand teams you work with
- Confident in presenting to clients for your recurring updates
- Be confident in taking part in pitches whilst working together with the rest of the agency
Responsibilities of the role:
The GroupM Services team adopt a collaborative and customer-centric approach in delivering highly valued and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.
The following are the responsibilities of the GroupM Buying (Search) team and the varying degree of complexity is subject to individual job level:
Campaign Management
- Keyword development
- Ad copy management
- Budget Management
- Campaign Optimization
Reporting
- Update reporting dashboards
- Present reports to clients
Vendor management
- Work with authorised vendors to setup new accounts/campaigns and troubleshoot issues such a disapproved ads/trademark issues/etc.
Proposal Development
- Assists manager in developing proposals by estimating search traffic, CPCs and Costs
Finance Management
- Ensure entry into BCC (internal Finance tool)
- Ensure documentation is available and endorsed
What you will need:
- Positive attitude and hunger to learn – the digital space is changing rapidly and as part of the Digital Performance team we are expected to be on top of these changes
- Strong copywriting skills as part of the job requires creating compelling ad copy that is relevant to the campaign yet is still within vendor specifications
- Comfortable using Microsoft excel and manipulating dashboards – An analytical mind that is creative as well as data driven to identify trends/patterns and insights
- Strive for excellence demonstrated by a commitment to continuous improvement, taking initiative and delivering results despite constraints
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.