About Dentsu Group
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
Responsibilities:
- Manage day-to-day operations of the programmatic campaigns (display, video, native, OOH), whilst maintaining a high standard of operational excellence.
- Coordinate with internal teams to ensure smooth delivery of the campaign, discuss and consult on improvement
- Execute cross channels strategies for clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPI’s.
- Work closely with media, tech and data vendors to understand their roadmaps and asses opportunities in relation to our clients.
- Devise and Execute A/B tests to drive continuous optimization, bringing learnings in to future campaign activities
- Measure and analyse results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.
- Understand organizational and product goals and map them to specific project deliverables.
- Partner with other digital channels to align overall strategy and message.
- Use data from various automated platforms to inform newer optimization and campaign strategies
Key Experience & Attributes:
- Minimum 1-2 years hands-on experience on Programmatic platforms like DV360, The TradeDesk, Xandr, Amazon etc. (PPC and other biddable media platforms is a plus), verification tools (IAS, DV, Nielsen DAR, Comscore vCE etc)
- Conceptual know-how of how technology plays a role in the overall digital landscape
- Additional platforms experience is an advantage: Flashtalking, Studio, Innovid, Facebook Business Manager, Google Analytics, Adobe Analytics, any DMPs
- Experience managing paid media campaigns for large-scale local/regional clients.
- Experience in campaign trafficking, tagging & executing A/B tests
- High level of Excel knowledge, including pivot tables, charts and formulae. SQL and python are a plus
- A curious mind with solid quantitative/analytical skills and strong attention to detail.
- Excellent written and verbal communication skills; comfortable presenting recommendations to all management levels as well as coordinating with publishers / key agency partners.
- Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.