About Dentsu Group (dentsu)
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
Job Description
The purpose of this role is to own the performance channels, be responsible for the execution of the strategy, performance of client KPIs, maintain adherence to deadlines and best practices, as well as lead the day to day relationship with the client. At its core, the role of the Performance Activation Specialist is to plan and implement paid media campaigns across all relevant biddable media channels /platforms to achieve the goals and objectives of our clients. This will require strong channel knowledge from the lens of campaign management, as well as high level of comfort with managing large volumes of data.
Key responsibilities and accountabilities:
- Assist the manager to develop media strategy, channel recommendations and builds of detailed media plans.
- Engage clients and vendors on day-to-day operations
- Be comfortable and confident manipulating large data sets accurately, and providing meaningful and actionable insights to optimise for client KPIs through weekly reports. This includes strong understanding of key performance indicators (KPIs) and how to drive results based on defined metrics.
- Lead campaign operations and implementation, including working closely with ad ops to set-up campaigns accurately, and ensure assets and materials are ready on time.
- Monitor ads during campaign period, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings
- Data-Driven Decision Making: Experience using digital media platforms (e.g., Meta, LinkedIn, or similar) to interpret campaign performance data and optimize strategies.
- Liaise with media vendors and partners for proposals, recommendations and new innovations.
- Be the primary or secondary point of contact for clients.
Requirements
- 2 to 3 years’ experience in a Performance, digital media planning/activation role, preferably with hands on experience activating Paid Search and display channels.
- Paid Search, Google Ads, Google SA360, Microsoft Bing
- Paid Social: Meta, LinkedIn
- Display: Managed service vendors
- (Good-to-have) Knowledge and Practical expertise in performance measurement and analytics tools including Google CM360, Google/Adobe Analytics.
- Excellent written and verbal communication skills; comfortable presenting recommendations to all management levels (internal and external).
- Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high-pressure environment.
- Strong level of Excel knowledge, including pivot tables, charts, and formulae.
- Strong analytical and organisational skills, with high attention to detail
- Passionate about and engaged with the fast changing world of performance media and digital marketing