- Develop media strategy, channel recommendations and prepare the detailed media flowplan
- Liaise with media owners for proposals
- Experience with media planning and audience insights software
- Collect and analyse data to determine best media mix for campaigns
- Engage clients and creative agencies on day to day operations
- Various campaign reports on local/regional/global levels
- Ensuring all media goals and strategies are delivered and executed within budgets.
Buying:
- Lead the implementational planning process
- Negotiate with media owners for better rates and value adds
- Book ads – both managed service and self-service
- Prepare Copy Instructions/material specs
- Liaise with media vendors & creative agencies for material submission
- Digital ad ops (campaign set up on self-serve platforms
- Tag ads and client’s site, ensure ads are properly served and tags are firing)
- Monitor ads during campaign period, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings
- Implementation of plans through to their delivery and quality control of all buys.
- Ensuring all media goals and strategies are delivered and executed within budgets.
- Client liaison for campaign approvals.
- Broad knowledge of media channels and familiarity with campaign evaluation metrics and media buying
- Day to day management and ownership of implementation process. Ensure brief is delivered / brought to plan, within appropriate criteria (budget, target …).
- Provide written brief to Buyers for all media.
- Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues).
- Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports).
- Management of post campaign reporting that quantifies the value of the media strategy.
Client relationship management:
- Day to day account management of key clients
Finance:
- Ensure billing of invoices in internal systems and liaising with clients for PO’s
Managing specialist relationships:
- Internal: Manage relationships with specialist teams internally - clear and accurate briefing of them.
- External: Build effective working relationships with creative agency personnel plus other specialist agency personnel.