Roles & Responsibilities
- Drive audience growth: Through a mix of organic strategies (e.g., SEO, content marketing) and paid campaigns (e.g., social ads, search ads) to expand reach and attract new audiences.
- Grow registered users: Design and execute initiatives that drive registrations, including optimising the user journey, creating impactful registration prompts, and delivering value-driven incentives, while continuously exploring new approaches to increase sign-ups.
- Data-Driven Campaign Optimisation: Optimise campaign performance through data-driven insights and A/B testing. Leverage customer data and analytics to identify areas for improvement, conducting A/B testing to validate hypotheses and make strategic adjustments to maximise results and drive growth.
- Copywriting and creative development: Craft compelling copy that drives engagement and conversions while collaborating effectively with designers to create cohesive, visually appealing campaigns and user experiences.
- Cross-Functional Collaboration: Foster strong communication and teamwork across divisions, collaborating effectively with Product, Sales, Customer success, and other departments to ensure a holistic and aligned approach to customer lifecycle management.
- Innovation: Proactively improve the customer experience by identifying opportunities to enhance their journey and drive business growth through creative marketing initiatives and strategies. Contribute innovative ideas to the team by staying abreast of the latest developments and best practices in lifecycle marketing.
- Full-funnel expertise: Collaborate effectively with teammates across all stages of the customer journey, supporting activities that drive acquisition, engagement, retention, and reactivation with the goal of maximising subscriptions and revenue.
Skills
- Proven experience in developing and executing comprehensive lifecycle marketing strategies across all stages: acquisition, engagement, retention, and reactivation.
- Strong analytical skills with the ability to leverage customer data and analytics to identify areas for improvement and make data-informed decisions.
- Experience with campaign performance optimisation techniques, including A/B testing, and a demonstrated ability to drive growth through data-driven adjustments.
- Understanding of customer journey mapping and the ability to identify opportunities for improvement and create engaging customer experiences.
- A proactive mindset with a passion for identifying innovative marketing initiatives and strategies to enhance the customer experience and drive business growth.
- Excellent communication skills and ability to work collaboratively in a team environment.
- Familiarity with CRM, marketing automation platforms, social media platforms, Google Analytics, or other analytical platforms is a plus.
- High proficiency in English in written and spoken formats
- Strong organisational and communication skills
- Ability to work independently
- Ability to build rapport with, and influence across different levels of the organisation
- Proactive problem solver
- Growth mindset and practises continuous improvement
Proven track record of success in developing and executing lifecycle marketing strategies, optimising campaigns, and leveraging data insights.
Qualifications
Bachelor's degree / Diploma in Marketing, Business, or a related field.