SPH - Assistant Manager, Performance Marketing

Location: Singapore
Business sector: Digital Marketing
Job reference: 928265
Published: about 1 month ago
We are looking for a Digital Marketer to join the Consumer Division, the individual will take ownership of applying the online strategy for brand awareness, and be the go-to digital specialist for all digital marketing aspects (paid, owned, earned). The aim is to reinforce the digital space for SPH Media brands. This will be done in collaboration with other teams within the division and internal stakeholders to drive digital campaign performance across channels complementary to content and traditional marketing.
 
Roles and Responsibilities
  • Digital strategy and planning: Develop comprehensive digital marketing strategies aligned with business goals, target audience insights, and industry trends, and create media plans for implementation and measurement to meet our business goals.
  • Stakeholder management: Manage external and internal stakeholders to achieve alignment, collaboration and success of projects. Provide strategic and tactical counsel to key stakeholders in the context of digital media (paid and organic), best practices, etc.
  • Use new and innovative advertising technologies and techniques to do campaign planning and improve campaign performance.
  • Analyze and draw insights: Track, measure, and analyze key performance indicators (KPIs) using tools like Google Analytics, Meta to assess the effectiveness of digital marketing efforts and make data-driven decisions.
  • Data presentation skills: Translate and present technical data into valuable insights and learnings for cross-functional teams and stakeholders.
  • Own the day-to-day execution of all elements of paid media, employing strong platform knowledge & key stakeholder relationships to deliver testing and media plans, optimization, and analysis for titles assigned.
Who are we looking for
Skills
  • Hands-on experience in using web analytics tools like Google Analytics is a must.
  • Hands-on experience in executing & optimizing Paid Social, Search, and Display campaigns.
  • Strong knowledge of Native advertising (Outbrain & Taboola), Google Ads, and Social Media.
  • Experience working in a cross-functional capacity within a dynamic, rapidly changing environment as an individual contributor.
  • Continuous Learning: Adopt a growth mindset to stay updated on latest trends, technologies & best practices given the rapidly evolving nature of digital marketing through partnerships with vendors, courses or research initiatives.
  • Experience with integrated platforms (ie: SEMRush, SimilarWeb, Sprout Social) is a plus.
  • In-depth understanding of digital media principles, creative best practices, ad formats, media planning and buying, and ability to communicate complex concepts clearly and simply.
  • Innovative thinker with experience creating and managing strategies and digital platforms.
Required Qualifications/ Profile
  • Bachelor’s degree or above, in or a related field
  • Minimum 5 years of experience in digital marketing (with focus on performance marketing and account management).