SPH - Social Media Content Producer

Location: Singapore
Business sector: Digital Marketing
Job reference: 928268
Published: about 1 month ago
We are looking for a creative Social Media Content Producer to join the social media team in Lianhe Zaobao's China News desk. In this role, you will produce content for Zaobao's Chinese audiences, and grow Zaobao's audiences on Chinese social media platforms, specifically TikTok and Xiaohongshu (XHS).
 
You will be expected to:
  • Create, shoot, edit, and publish engaging TikTok content tailored for Chinese audiences interested in current affairs, using formats like short videos and memes, to increase the brand awareness of Zaobao among the community
  • Create, write and publish engaging social media posts tailored for Chinese audiences on XHS, covering topics like life guides, attractions, and activities in Singapore, to raise brand awareness of Zaobao among the community.
  • Collaborate with producers, videographers, and editors to brainstorm, plan, shoot, and edit both TikTok and XHS videos
  • Design and produce visual assets for social media, including carousel posts, memes, and graphics
  • Edit short videos independently
  • Present content through on-camera hosting or skits
  • Stay updated on the latest social media trends, platforms, and innovate content production to stay relevant
Requirements
  • Degree/Diploma in Media Studies, Journalism, Communications, Digital Marketing, Graphic Design preferred
  • Effectively bilingual in English and Chinese (written and spoken) as this role is for a Chinese publication
  • Proven track record in creating short-form video content for platforms like TikTok, XHS and other Chinese social media platforms, with a focus on current affairs, news topics and lifestyle; good understanding of Chinese culture and current events, as well as sensitivity to topics relevant to targeted audiences in Singapore, particularly new citizens, and the broader global Chinese community
  • Good understanding of social media trends and understands TikTok and XHS trends, algorithms, audience behavior, and the Chinese social media landscape, to create culturally relevant content that appeals to Chinese-speaking audiences
  • Possesses a strong sense of humour and creativity, enabling the quick development of engaging content
  • Ability to generate innovative ideas that capture attentions, resonate with target audience, and drive brand engagement
  • Proficient in video shooting, lighting, sound, and framing for effective storytelling
  • Skilled in using editing software (e.g., Adobe Premiere Pro, CapCut) Competent in using graphic design software (e.g., Adobe Photoshop, Illustrator, Canva) to create visual assets like memes, carousels, and graphics, and editing software (e.g., Adobe Premiere Pro, CapCut) for creating polished, engaging videos
  • Has a willing-to-learn attitude, meticulous, self-motivated and is able to work independently as well as collaboratively with various stakeholders
  • Ability to manage multiple projects on tight deadline